A ConversionPoint is an interactive element on a website design to engage the user in the processes that you desire. The usage of multiple ConversionPoints works best. The site should have a feel that is easy to use and inviting and engaging. Ask for only the amount of information that is a fair exchange of value vs. user’s time and effort. Don’t ask for too much if you are only providing a PDF download. Just get the eMail address. You’ll have plenty of future opportunities to win over your new prospects.

 

A good Interactivity Strategy would employ a small form like “Download Our Special Report” which could be offered in exchange for an email address. A Medium ConversionPoint might be a larger form requiring Name, Address, email, and Phone in exchange for a booklet. The booklet is relatively inexpensive, but requires mailing. With the address, you can begin a drip marketing campaign with personal handwritten notes to prospects.

 

With a Large Drawing or Sweepstakes you can ask for more information to be captured to your database like budget, time to purchase, additional services etc. These are the best types of prospects, because you have qualified them as a good prospect through your online form.

 

All contact processed through the ConversionPoints are stored in the database and are easily tracked and exported into an .XLS or .CSV format.

 

 

The strategy of multiple ConversionPoints, along with drip marketing and personal hand-written cards and letters will produce tremendous results. Be ready to ramp up production!