eMail Solutions include eNewsletters, Product or Service Fact Sheets, eStationary, eTraining, and other push technologies. The purpose of eMail Solutions is to drive traffic to your website.

 

If your site is doing its job, you will reap the rewards from this strategy. It is a fact that the number one reason customers leave you for your competition is “perceived indifference", which means that they don't feel that you care about them. It is extremely important to remain in contact with your customers on a regular basis.

 

eMail Solutions should also be tracked and the results of each Campaign measured. eMail Campaigns must get past SPAM filters so that your Open Rates are in line with industry standards. In addition, bounces and click-throughs must also be tracked and measured.