The website should be designed to accomplish specific goals such as lead generation, sales support, product or service education and research, on-line sales. The paths to these key goals should immediate evident and easy to navigate.

 

Conversion Points such as the all-important shopping cart, the registration page, the Request More Information form and toll-free phone number page, or whatever else you want the visitor to do should all feed into a database that can be viewed, analyzed and exported.

 

Analytics help you gauge whether your site is supporting or stifling those goals by showing you where people are abandoning before reaching those pages and letting you try things to get them further along the chain.

 

In addition to the Conversion Points database Live Site Stats that show Unique Visits, Page Views, Referring URL's etc. help to measure conversion rates against standards in your industry.

 

Confidence in your website as a Web Solution means that you can send your top prospect to the site, knowing that it will accomplish the goals that you have defined.